"Opportunity lies in disruption;
victory in preparation."
Carlos Merlo, CEO
Soy Carlos Merlo
Obtén respuestas estratégicas al instante
ACCEDE A SU CONOCIMIENTO AHORA
Carlos Merlo
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Consultant for six presidents in three continents.
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Mexican author, speaker and entrepreneur.
With over 18 years of experience in digital marketing, 160 conferences given including 3 TED Talks, conferences for Harvard University, UNAM, and the UN, as well as having published 15 books. Carlos Merlo has successfully taken part in more than 300 political, commercial, and social campaigns in 3 continents and 4 languages as CEO of Victory Lab,
the most important Spanish language political marketing firm in the world.
CONFERENCES
2010 / 2025
TED CONFERENCE @ LUNARIO
AUDITORIO NACIONAL 2023
TED CONFERENCE
@ MÉXICO 2021
TED CONFERENCE
@ MÉXICO 2021
HARVARD LAW SCHOOL
@ BOSTON, MA 2019
GEORGE WASHINGTON UNIVERSITY
@ WASHINGTON DC 2018
COMMUNITY MANAGER SUMMIT
@ MEXICO CITY,2013
CONGRESO NACIONAL DE
MERCADOTECNIA
@ MEXICO CITY, 2013
​HARVARD BUSINESS REVIEW @ MEXICO 2011
SOCIAL MEDIA SUMMIT
@ MÉXICO CITY, 2010
BOOKS
2022
SPY VS SPY
LAST EDITION 2021
2021
YOUR OWN WAR ROOM
LAST EDITION 2021
2019
DATA SCIENCE ELECTORAL
LAST EDITION 2021
2018
CONSTRUYENDO UN POLÍTICO
LAST EDITION 2021
2018
INVESTIGACIÓN DE
ELECTORADO
LAST EDITION 2021
2017
IMÁGEN POLÍTICA
LAST EDITION 2021
2016
REDES SOCIALERS PARA
MARKETING POLÍTICO
LAST EDITION 2021
2017
MANUAL DEL
CONSULTOR POLÍTICO
LAST EDITION 2021
2023
YOUR OWN WAR ROOM
2025
CUARTO PODER
2025
CONSTRUYENDO UN POLÍTICO
2015
EL ABC DEL
MARKETING POLÍTICO
LAST EDITION 2021​​
2014
FAKE NEWS, BOTS AND TROLLS:
THE DARK SIDE OF SOCIAL
MEDIA
LAST EDITION 2014
2011
EXPERIENCE MARKETING,
GUÍA TÉCNICA BÁSICA
FACEBOOK Y TWITTER
LAST EDITION 2011
2015
NEUROCIENCIA
ELECTORAL
LAST EDITION 2021
MY CLIENT ROSTER
From my early days, I've been providing reliable service to my clients. I've had the honor of being the chosen professional for the following governments, candidates, associations, and corporations.
